Design detail

Airtable

DESIGN.md extracted from the public Airtable website. This is not the official design system. Colors, fonts, and spacing may not be 100% accurate. But it's a good starting point for building something similar.

Live preview

Theme-aware preview frame

Both light and dark preview assets are available.

Documentation

README and DESIGN in one place

Airtable Inspired Design System

Files

File	Description
`DESIGN.md`	Complete design system documentation (9 sections)
`preview.html`	Interactive design token catalog (light)
`preview-dark.html`	Interactive design token catalog (dark)

Use DESIGN.md to use as a reference for AI agents (Claude, Cursor, Stitch) to generate UI that looks like the Airtable design language.

Preview

A sample landing page built with DESIGN.md. It shows the actual colors, typography, buttons, cards, spacing, and elevation, all in one page.

Dark Mode

Airtable Design System — Dark Mode

Light Mode

Airtable Design System — Light Mode

Design System Inspiration of Airtable

1. Visual Theme & Atmosphere

Airtable's website is a clean, enterprise-friendly platform that communicates "sophisticated simplicity" through a white canvas with deep navy text (#181d26) and Airtable Blue (#1b61c9) as the primary interactive accent. The Haas font family (display + text variants) creates a Swiss-precision typography system with positive letter-spacing throughout.

Key Characteristics:

White canvas with deep navy text (#181d26)
Airtable Blue (#1b61c9) as primary CTA and link color
Haas + Haas Groot Disp dual font system
Positive letter-spacing on body text (0.08px–0.28px)
12px radius buttons, 16px–32px for cards
Multi-layer blue-tinted shadow: rgba(45,127,249,0.28) 0px 1px 3px
Semantic theme tokens: --theme_* CSS variable naming

2. Color Palette & Roles

Primary

Deep Navy (#181d26): Primary text
Airtable Blue (#1b61c9): CTA buttons, links
White (#ffffff): Primary surface
Spotlight (rgba(249,252,255,0.97)): --theme_button-text-spotlight

Semantic

Success Green (#006400): --theme_success-text
Weak Text (rgba(4,14,32,0.69)): --theme_text-weak
Secondary Active (rgba(7,12,20,0.82)): --theme_button-text-secondary-active

Neutral

Dark Gray (#333333): Secondary text
Mid Blue (#254fad): Link/accent blue variant
Border (#e0e2e6): Card borders
Light Surface (#f8fafc): Subtle surface

Shadows

Blue-tinted (rgba(0,0,0,0.32) 0px 0px 1px, rgba(0,0,0,0.08) 0px 0px 2px, rgba(45,127,249,0.28) 0px 1px 3px, rgba(0,0,0,0.06) 0px 0px 0px 0.5px inset)
Soft (rgba(15,48,106,0.05) 0px 0px 20px)

3. Typography Rules

Font Families

Primary: Haas, fallbacks: -apple-system, system-ui, Segoe UI, Roboto
Display: Haas Groot Disp, fallback: Haas

Hierarchy

Role	Font	Size	Weight	Line Height	Letter Spacing
Display Hero	Haas	48px	400	1.15	normal
Display Bold	Haas Groot Disp	48px	900	1.50	normal
Section Heading	Haas	40px	400	1.25	normal
Sub-heading	Haas	32px	400–500	1.15–1.25	normal
Card Title	Haas	24px	400	1.20–1.30	0.12px
Feature	Haas	20px	400	1.25–1.50	0.1px
Body	Haas	18px	400	1.35	0.18px
Body Medium	Haas	16px	500	1.30	0.08–0.16px
Button	Haas	16px	500	1.25–1.30	0.08px
Caption	Haas	14px	400–500	1.25–1.35	0.07–0.28px

4. Component Stylings

Buttons

Primary Blue: #1b61c9, white text, 16px 24px padding, 12px radius
White: white bg, #181d26 text, 12px radius, 1px border white
Cookie Consent: #1b61c9 bg, 2px radius (sharp)

Cards: `1px solid #e0e2e6`, 16px–24px radius

Inputs: Standard Haas styling

5. Layout

Spacing: 1–48px (8px base)
Radius: 2px (small), 12px (buttons), 16px (cards), 24px (sections), 32px (large), 50% (circles)

6. Depth

Blue-tinted multi-layer shadow system
Soft ambient: rgba(15,48,106,0.05) 0px 0px 20px

7. Do's and Don'ts

Do: Use Airtable Blue for CTAs, Haas with positive tracking, 12px radius buttons

Don't: Skip positive letter-spacing, use heavy shadows

8. Responsive Behavior

Breakpoints: 425–1664px (23 breakpoints)

9. Agent Prompt Guide

Text: Deep Navy (#181d26)
CTA: Airtable Blue (#1b61c9)
Background: White (#ffffff)
Border: #e0e2e6

# Design System Inspiration of Airtable

## 1. Visual Theme & Atmosphere

Airtable's website is a clean, enterprise-friendly platform that communicates "sophisticated simplicity" through a white canvas with deep navy text (`#181d26`) and Airtable Blue (`#1b61c9`) as the primary interactive accent. The Haas font family (display + text variants) creates a Swiss-precision typography system with positive letter-spacing throughout.

**Key Characteristics:**
- White canvas with deep navy text (`#181d26`)
- Airtable Blue (`#1b61c9`) as primary CTA and link color
- Haas + Haas Groot Disp dual font system
- Positive letter-spacing on body text (0.08px–0.28px)
- 12px radius buttons, 16px–32px for cards
- Multi-layer blue-tinted shadow: `rgba(45,127,249,0.28) 0px 1px 3px`
- Semantic theme tokens: `--theme_*` CSS variable naming

## 2. Color Palette & Roles

### Primary
- **Deep Navy** (`#181d26`): Primary text
- **Airtable Blue** (`#1b61c9`): CTA buttons, links
- **White** (`#ffffff`): Primary surface
- **Spotlight** (`rgba(249,252,255,0.97)`): `--theme_button-text-spotlight`

### Semantic
- **Success Green** (`#006400`): `--theme_success-text`
- **Weak Text** (`rgba(4,14,32,0.69)`): `--theme_text-weak`
- **Secondary Active** (`rgba(7,12,20,0.82)`): `--theme_button-text-secondary-active`

### Neutral
- **Dark Gray** (`#333333`): Secondary text
- **Mid Blue** (`#254fad`): Link/accent blue variant
- **Border** (`#e0e2e6`): Card borders
- **Light Surface** (`#f8fafc`): Subtle surface

### Shadows
- **Blue-tinted** (`rgba(0,0,0,0.32) 0px 0px 1px, rgba(0,0,0,0.08) 0px 0px 2px, rgba(45,127,249,0.28) 0px 1px 3px, rgba(0,0,0,0.06) 0px 0px 0px 0.5px inset`)
- **Soft** (`rgba(15,48,106,0.05) 0px 0px 20px`)

## 3. Typography Rules

### Font Families
- **Primary**: `Haas`, fallbacks: `-apple-system, system-ui, Segoe UI, Roboto`
- **Display**: `Haas Groot Disp`, fallback: `Haas`

### Hierarchy

| Role | Font | Size | Weight | Line Height | Letter Spacing |
|------|------|------|--------|-------------|----------------|
| Display Hero | Haas | 48px | 400 | 1.15 | normal |
| Display Bold | Haas Groot Disp | 48px | 900 | 1.50 | normal |
| Section Heading | Haas | 40px | 400 | 1.25 | normal |
| Sub-heading | Haas | 32px | 400–500 | 1.15–1.25 | normal |
| Card Title | Haas | 24px | 400 | 1.20–1.30 | 0.12px |
| Feature | Haas | 20px | 400 | 1.25–1.50 | 0.1px |
| Body | Haas | 18px | 400 | 1.35 | 0.18px |
| Body Medium | Haas | 16px | 500 | 1.30 | 0.08–0.16px |
| Button | Haas | 16px | 500 | 1.25–1.30 | 0.08px |
| Caption | Haas | 14px | 400–500 | 1.25–1.35 | 0.07–0.28px |

## 4. Component Stylings

### Buttons
- **Primary Blue**: `#1b61c9`, white text, 16px 24px padding, 12px radius
- **White**: white bg, `#181d26` text, 12px radius, 1px border white
- **Cookie Consent**: `#1b61c9` bg, 2px radius (sharp)

### Cards: `1px solid #e0e2e6`, 16px–24px radius
### Inputs: Standard Haas styling

## 5. Layout
- Spacing: 1–48px (8px base)
- Radius: 2px (small), 12px (buttons), 16px (cards), 24px (sections), 32px (large), 50% (circles)

## 6. Depth
- Blue-tinted multi-layer shadow system
- Soft ambient: `rgba(15,48,106,0.05) 0px 0px 20px`

## 7. Do's and Don'ts
### Do: Use Airtable Blue for CTAs, Haas with positive tracking, 12px radius buttons
### Don't: Skip positive letter-spacing, use heavy shadows

## 8. Responsive Behavior
Breakpoints: 425–1664px (23 breakpoints)

## 9. Agent Prompt Guide
- Text: Deep Navy (`#181d26`)
- CTA: Airtable Blue (`#1b61c9`)
- Background: White (`#ffffff`)
- Border: `#e0e2e6`